Apple is slowly moving away from is dependency on Google for its iOS Maps application. In a recent development, Apple is expected to discontinue the Google owned backend for maps on iOS 6. Apple’s new native app claims to be more reliable, faster and is expected to have features that will mesmerise users. Analysts claim that this move was predictable, given that the relationship between Apple and Google was slowly moving away from a phase of partners to a phase of competitors (in the recent past). Apple is clearly taking the fight to Google, following the quote “What you can do, I can do better”.
Apple has already indicated its discontinuation of Google services by the abandonment of Google Maps from its latest app releases. The iPhoto app now uses content provided by OpenStreetMap’s data instead. In the past there have been many developments that have indicated such a move was on the cards. For example, in 2009 Apple purchased mapping firm Placebase, which in comparison to Google maps had many similarities. Apple also bought Poly9, a mapping company based in Canada. They offer high resolution maps of major cities.
They even had algorithms that could provide real-time location statistics, which even includes altitudes, thus including the possibility of 3D maps. C3 Technologies was next on the list of Apple’s purchases. There were rumours that suggested C3 used planes equipped with DSLR cameras in order collect data. Automated algorithms were used to generate stereoscopic depth.
Now comes the BIG question, what would the news maps look like? Will it be a problem for new users? There are rumours that suggest the new maps will revolutionize map viewing. A completely new colour scheme is expected on the new icon. The app is named Maps and users will have to refrain from using the name Google Maps (something Apple has wanted for quite some time now).
Apple has also answered queries related to the time involved in developing this app, suggesting that it has not been rushed and the app will be stable on release. 3D maps are obviously the most exciting part of the new maps application. This will be powered by C3 technologies and is expected to provide realistic graphics. It is expected to be an ideal competitor for Google’s Street and Satellite view. There may be a little hiccup though, as most analysts don’t expect Apple to be able to replicate Google’s navigation features. Both Windows and Android have excellent navigation guidance apps and Apple needs to replicate the same on the new app.
