AT&T is hoping that the sale of devices running on the Windows Phone 8 platform will hopefully benefit from the fact that Microsoft is promoting the line of phones along with tablets and computers, adding to the increase in the demand for smartphones in the market. The wireless service provider is joining hands with Microsoft to ensure that they are looking at an effective launch, as stated by Ralph de la Vega, CEO of AT&T.
AT&T and Microsoft, along with vendors such as HTC and Nokia have pinned on hopes to the success of the upcoming generation of phones running on the Windows Phone platform, which utilizes live tiles. The sales will reflect if Windows Phone will manage to make its presence felt in the market, the success of which will benefit AT&T as they will no longer have to solely rely on Android and iOS. Nokia and HTC have placed their bets on Windows Phone, hoping it will help them find their way back into the market, in different ways.
Windows Phone has not managed to work wonders for AT&T till now. When launched, in spite of AT&T being the largest supporter of the platform, it did not manage to capture the attention of a lot of consumers. Even when Nokia joined in and released the Lumia 900, sales still remained mediocre. This time again, AT&T, with its exclusive hold over Lumia 920, is hoping to hit the bulls eye with the help of Nokia and HTC. However, with the launch of the iPhone 5, Samsung Galaxy S3, Sony Xperia TL, HTC One X+ and LG Optimus G, Lumia 920 surely will have to battle it out to garner a large user base. On their part, AT&T will continue to invest more than before in the marketing of Lumia 920, recommending users who own a computer running on Windows 8 to purchase a Windows Phone as well. Helping their case is Microsoft who is constantly working with manufacturers for the introduction of similar devices running on the Windows Phone platform in the market, including tablets.
AT&T is also looking at investing in the wireless network and is working towards upgrading its wireline network, as confirmed by De la Vega. Meanwhile, other wireless carriers like Sprint and T-Mobile are working on their own upgrade plans, in order to boost competition in the market.
