Ever since it was announced for pre-launch purchase in early October of this year, the Kindle Fire has been an incredibly popular consumer-electronics device. During its first 24 hours of pre-launch availability, reservations sales of the Kindle Fire 7 inch color touch screen tablet reached 95,000 units. And in its first five days during that pre-launch order time period, the Kindle Fire rang up over 255,000 sales. At the same time it was announced, Amazon announced the same pre-launch availability of their first ever touch screen activated Wi-Fi and 3G eReaders, and a non-touch screen $79 Kindle eReader. Sales on all those units have been strong through Christmas, but the Kindle Fire is the main reason Amazon recently reached an important Kindle sales record.
During the four weeks in December, Amazon was able to sell more than 1 million Kindle devices each week, a sales plateau they have never reached before. And thanks to the sales of all those different Kindle devices, it was reported in the Washington Post online that Amazon achieved another similarly important sales record in the critical November 25 to Christmas day holiday sales period. In that time frame, Amazon sold approximately 175% more Kindle e-books than over the same time frame last year.
Buy the Kindle Fire for $199.
To say that the arrival of the Kindle Fire 7 inch color touch screen tablet at $199 with no camera, and no physical storage expansion capability, is groundbreaking is the tablet understatement of 2011. In less than three months, the Amazon Kindle Fire tablet has become the second best selling tablet of all time, and is miles ahead of any third place pretender. Many other tablet manufacturers have released competition to the Apple iPad and iPad 2 tablet devices, going back as early as October of 2010, and have come nowhere near the sales success or popularity of the Kindle Fire.
And in all that time, none of the supposed “iPad Killer” tablets have delivered a combination of performance, features and price that really hit home with the tablet consumer like the Kindle Fire tablet has. Before the arrival of the $199 Kindle Fire, tablet shoppers were happy to pay $349 to $599 for a Tablet PC. Now, a parent filling a wish list can buy two or three Kindle Fire tablets for the price of one offering from the competition, no doubt an important factor in the success of Amazon’s first tablet offering.
Learn more in our Amazon Kindle Fire Review.
