Doat is a new experience for search that should be quite a fundamental difference over the original searches with Bing or Google. This is not a list of results, it is results.
Doat ( pronounced “doh-et” ), also seen on the web as “Do@” is unpredictably not a “search engine”. The correct way to describe Doat is a platform. Co-founder Ami Ben- David has described Doat in things like “user experience” and “results”. He explains that links, such as what a person gets in a mobile or original search are a bunch of links, not really results. This is a sea-change in thinking because people have thought of search engine “results” as being results. The reality of this is that a searcher still needs to click on a link to get to what they want, their true desired “result”. Doat changes this to direct and real “results”. That is, if you search for a video, you get the video, not a set of links to a video. This is a mobile work, but may end up on PC and Macs in the future.
Would this be more useful than Bing or Google ? Perhaps by magnitudes if you are short on time. Not having to choose between a list of links and going straight to real “results” could be a huge time saver for those who do a lot of searching on their smartphones. A search on a specific camera does not go to a list of links to the camera, it goes to pages of that camera for sale, such as pages at Amazon.com. A search for a certain musical group goes directly to a page with a button to click on to play their music, not to a “link” to that page. A result goes to a publisher’s site, not to a link to a publisher’s site.
So, where do the “real results” of Doat come from ? They logically come from users of the system. People that are the first adopters of Doat will be the ones who start the ball rolling for the Doat platform. “Social Radar” is the name given to the Doat system. The user “puts a heart” on apps and things they like, their friends see this and the “Social Radar” is built. This would be similar to the idea of Facebook with their “like” button. The Doat platform is completely anonymous. It natively shows what things are going on around you. It can be used without logging in, but is much more valuable after logging in.
This is available soon as an iPhone app at iTunes now. The Doat group will be developing for Nokia and Android also.
