Week two of the patent trial concerning Apple and Samsung just got over and it brought some interesting information. Friday saw the revelation that the Cuprtino based Apple offered Samsung a deal to license its patents considering it’s one of its top suppliers.patent trial is in the books ad it brought out some very interesting information. If Samsung cross-licensed it would have got a 20% discount but it never took the offer and the total balance of finances could have been a whole lot better if it had.
On Thursday, both firms released a breakdown of U.S. sales of specific models. Samsung’s bestselling phone was the Samsung Galaxy Prevail with 2.25 million units sold between June of 2010 and 2012. What is interesting to know is that Apple sold 85 million units of its iPhone from 2007 to the Q2 this year. Samsung said it sold $644 million of the GALAXY Tab and GALAXY Tab 10.1 in the States during the time in question as compared to the $15 billion worth of iPads it sold in the same time frame.
An interesting document showed to the jury that of those watching an ad for the Samsung Galaxy Tab, half didn’t realise it was a Samsung product and only 16% knew it was. Apple executive Philip Schiller testified that Apple had spent $149.5 million in 2010 alone to promote the iPad, saying that when a competitor steals Apple’s designs and marketing, it is like “stealing all the value we’ve created.”
Apple also had a 2010 Samsung document submitted as evidence that could really hurt Samsung. This document laid out a detailed account of the various ways in which the Galaxy S was a copy of the iPhone. In the case of MIT professor John Hauser, a study was produced showing that customers would be ready to use an extra $100 per smartphone and $90 per tablet for a device that incorporated all three of Apple’s design patents at issue. However, on cross examination, his numbers were proved to be useless in this case.
Speaking about expert witnesses, we found out that it is very profitable job when design expert Peter Bressler revealed on the stand that Apple had paid him $75,000 so far to testify. By the way, this design expert’s web site is still under construction. Bressler testified that Samsung infringed two of the seven patents in question which means he could end up being worth the check that Apple cut for him.
