The iPhone 5 from Apple has been on the market for only a couple of weeks now but is generating more Web traffic volume than the Samsung Galaxy SIII that has been available since a couple of months. According to online advertising network, Chitika, which released data from a study that it conducted on Web traffic, in an attempt to compare the usage of the iPhone to that of the SIII, 56% of the traffic comes from the iPhone while the remaining 44% originates from the SIII.
In a blog post, Chitika said that despite being in the market for a mere 18 days, the iPhone 5 has taken the top spot. This is probably fueled by increased sales and the availability of 4G networks that promote data usage by offering impressive speeds. This will only add to the ongoing battle between the two smartphones which each company claims are the best. Apple says that the iPhone 5 is superior to all smartphones because of the 4” screen, the Retina display, the 8 megapixel camera and the unique design. Samsung counters the arguments by citing the fact that the SIII has a 4.8” screen and NFC support that is absent in the iPhone 5. Immediately after the release of the iPhone 5, Samsung began an ad campaign mocking the features of the iPhone that it deemed were insufficient and poked fun at the buyers who waited for hours to buy the device. It appears that Samsung’s marketing or rather, anti-marketing efforts have paid off as sales of the SIII are reported to be growing. After the announcement of the iPhone 5, SIII sales grew at 15% and towards the end of September, the sales were growing at 9%. Chitika’s data compares only the two smartphones but doesn’t show how each one fares against other smartphones.
In other news between the two companies, their relationship might get more complex as Apple is looking to change its stand on its partnership with Samsung. Apple is trying to reduce its dependency on Samsung for producing the chips needed for its device and might outsource the job to a Taiwanese manufacturers according to sources. The company already diversified its suppliers for displays after mishaps at Sharp Electronics and this appears to be an extension of the same policy.
