The IPhone will be getting a boost in Europe as they fall hard for Apple

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The iPhone is one of those smartphones that will not be going away any time soon. Europe is beginning to fall deeper in love with this Apple product.

In comparison with other models the iPhone is rising in popularity in the minds of Europeans. Nokia has been a very popular brand but has been fading away starting since last year. Samsung and Apple are filling up the extended vacancy this is creating. A new survey from Yankee Group, a respectable research company, is suggesting that nearly half those that are now using a smartphone in Europe have a mind to get an iPhone. The exact number is 40 percent.

The next most popular type of smartphone is not a specific smartphone, but rather a mobile operating system named Android. This is a free ( as in money ) mobile platform that Samsung and other smartphone manufacturers use. Samsung recently took first place from the declining Nokia company in mobile phone sales in Europe. For this category, 19 percent said they have in mind to buy an Android powered device.

Just two points behind Android are Blackberry smartphones. They come in third with 17 percent. This group is saying they have plans on making a Blackberry device their next mobile phone. Research In Motion, the makers of Blackberry mobile phones, are in need of this since they are feeling the same effects of losing their innovative powers as Nokia has felt. Their Blackberry Playbook is not doing as well as they wanted. They planned on selling 2.4 million of the Playbooks. It is a solid device, but even so, has been downgraded to an expected 800,000 to 900,000 sales.

Coming in fourth in the Yankee Group survey is Nokia. Europeans still like Nokia somewhat and 15 percent say they want their next smartphone to be from them. The Nokia company is in flux and losing market share rapidly thanks to mismanagement and taking on a new unproven operating system. The Nokia CEO, Stephon Elop, is trusting that their new business arrangement with Microsoft will pull them away from what appears to be certain death.

Along with the news that many Europeans want an iPhone, an even higher percentage of European workers say that they are more productive on long trips with a tablet in their hands. Fifty eight percent are looking for a tablet and it just so happens that Apple also sells the world’s most popular tablet, the iPad. The reason for the uptick in smartphone popularity is the melding of consumerization and industry. The Yankee Group survey covered Spain, the United Kingdom, Germany, Italy and France.

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One Response

  1. Apple has slowly _lost_ market share in UK.
    While it might inch up a bit in Germany or France, I have a hard time to believe a “landslide”. Even less so in Southern Europe.

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